• Why Smartphone Manufacturers Focus on Making Affordable Phones
    Technology

    Why Smartphone Manufacturers Focus on Making Affordable Phones

    If you are part of a smartphone brand, your first priority, before even launching a smartphone, would be to understand the smartphone market, do adequate research and analysis through focused consumer surveys, and find the consumer segment you would want to target. Every great brand has had its unique selling proposition; when Apple decided to launch its first mobile device over a decade ago, they knew they had to cater to the tech-savvy individuals — the niche segment that felt they weren’t being catered to by other brands. This is why Apple, for over a decade, refused to move out of the premium segment. In the premium segment, only Samsung…