What are the Different Specialisations Available in Communication Design?

The field of communication design isn’t a new one. Communication designers have worked within the branding, advertising and marketing industry for many years. However, with the advent of digital technologies, new sub-streams of communication design have come to the fore. 

These form the different specialisations in this field today. If you plan on pursuing a course in communication design, you must know both the old and new streams to specialise in. These include:

1. Graphic Design

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You have most certainly heard of graphic designers crafting illustrations, creating logos, branding modules, company artwork, and so on and so forth. This is a rather well-known sub-domain of communication design.

Although, graphic designers who once worked on hard mediums have primarily switched to digital modes of working. As a graphic designer, you will craft compelling content from the concept stage right to the final form, primarily digitally.

A course in communication design helps students cultivate conceptual thinking along with building their technical skills and creative thinking abilities. You will study the fundamentals of design and imaging and also get trained in the latest software tools. All of this will ensure you develop a solid portfolio to present to future employers or if you decide to freelance.

Here are some of the courses you will take as a graphic design student

History and Basics of Design
Body & Its Extension
Identity, Memory & Imagination
Culture, History & Narratives
Brand Identity
Image Making
Advanced Digital Tools
Professional ethics
Design management


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And more.

2. UX/ UI Design

UX stands for user experience, whereas UI stands for user interface design. While the former takes a holistic approach, as it teaches you systems thinking and ways to create effective interactions between humans and technology. The latter equips you with the technical skills to bring those interactions to life.

A UI/ UX communication designer is one of the most sought-after creative professionals today. They demand some of the highest salaries that have become industry standards. 

Here are some courses you will complete to become a UI/UX communication designer. 

History and basics of designs 
Intro to research and ethnography
Introduction to UXD industry practices
Data visualisation and information design 
Design management
UID basics
UID advanced techniques
Creative coding
Core principles of programming


And more.

3. Animation and VFX

Another hot discipline within the communication design domain is animation and VFX. This course is essential for individuals who want to work for media houses, production agencies, animation and game design studios, TV channels, and branding agencies.

Since animation and VFX require the know-how of complex digital tools and software, it’s critical you enrol yourself in an esteemed institution. Once you become part of a credible institute, you will get to learn from industry experts who will put you through the rigours of animation theory along with the practical training that make you job-ready. 

Here are some of the courses you will take when pursuing animation and VFX communication design:

History and Basics of Design
Fundamentals of animation
Introduction to 3D
Storytelling and scriptwriting
Character design
3D modelling and animation
Visual effects
Fundamental of animation
Film studies


 And more. 

The Bottom Line

The scope for communication designers is growing with each passing day. And, if you wish to capitalise on it, enrol in a noteworthy course. Complete your Communication design course registration from a renowned institution like the Pearl Academy and take the first step towards choosing your favourite communication design specialisation.

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