The field of communication design isn’t a new one. Communication designers have worked within the branding, advertising and marketing industry for many years. However, with the advent of digital technologies, new sub-streams of communication design have come to the fore.
These form the different specialisations in this field today. If you plan on pursuing a course in communication design, you must know both the old and new streams to specialise in. These include:
1. Graphic Design
You have most certainly heard of graphic designers crafting illustrations, creating logos, branding modules, company artwork, and so on and so forth. This is a rather well-known sub-domain of communication design.
Although, graphic designers who once worked on hard mediums have primarily switched to digital modes of working. As a graphic designer, you will craft compelling content from the concept stage right to the final form, primarily digitally.
A course in communication design helps students cultivate conceptual thinking along with building their technical skills and creative thinking abilities. You will study the fundamentals of design and imaging and also get trained in the latest software tools. All of this will ensure you develop a solid portfolio to present to future employers or if you decide to freelance.
Here are some of the courses you will take as a graphic design student
|History and Basics of Design|
|Body & Its Extension|
|Identity, Memory & Imagination|
|Culture, History & Narratives|
|Advanced Digital Tools|
2. UX/ UI Design
UX stands for user experience, whereas UI stands for user interface design. While the former takes a holistic approach, as it teaches you systems thinking and ways to create effective interactions between humans and technology. The latter equips you with the technical skills to bring those interactions to life.
A UI/ UX communication designer is one of the most sought-after creative professionals today. They demand some of the highest salaries that have become industry standards.
Here are some courses you will complete to become a UI/UX communication designer.
|History and basics of designs|
|Intro to research and ethnography|
|Introduction to UXD industry practices|
|Data visualisation and information design|
|UID advanced techniques|
|Core principles of programming|
3. Animation and VFX
Another hot discipline within the communication design domain is animation and VFX. This course is essential for individuals who want to work for media houses, production agencies, animation and game design studios, TV channels, and branding agencies.
Since animation and VFX require the know-how of complex digital tools and software, it’s critical you enrol yourself in an esteemed institution. Once you become part of a credible institute, you will get to learn from industry experts who will put you through the rigours of animation theory along with the practical training that make you job-ready.
Here are some of the courses you will take when pursuing animation and VFX communication design:
|History and Basics of Design|
|Fundamentals of animation|
|Introduction to 3D|
|Storytelling and scriptwriting|
|3D modelling and animation|
|Fundamental of animation|
The Bottom Line
The scope for communication designers is growing with each passing day. And, if you wish to capitalise on it, enrol in a noteworthy course. Complete your Communication design course registration from a renowned institution like the Pearl Academy and take the first step towards choosing your favourite communication design specialisation.