The digital experience platform you choose can have a profound impact on your organization’s revenue. When it comes to online experiences, companies have different needs. Some need to revamp an old website, while others use them for targeted advertising campaigns or news content. If you’re unsure what your ideal platform should be, here are some guidelines to help you get started.
Questions to ask before choosing the Right Digital Experience Platform
Who Are You Targeting?
The first step to choosing the right platform is identifying your target market. Are you targeting an existing customer base or trying to attract new ones? The answer to this question can sometimes be comprehensive. If you’re a company selling software products, for example, your target market could stretch across industries and include users of other software as well as those without any prior coding knowledge.
What Would You Need to Show Off?
Other questions to ask yourself include what information you would need to display? Will you have a static website, or will it have lots of moving parts? How will you be able to control the message you are sending to visitors through different channels? How much money are you willing or able to invest in building these technologies?
What Type of Platform Should You Use?
According to Contentful, “While you might think that you need to stick to just one type of digital experience platform, that’s far from the case.” The platform can be built in many ways, using different technologies. There are different types; for instance, you could opt for an open-source platform or an enterprise solution. Open-source platforms tend to be easier to develop since there are hundreds of programmers willing to help. On the other hand, enterprise solutions might offer more customizable features and superior functionality.
How Much Money Are You Willing to Invest?
Of course, one of the biggest factors that will affect your decision is how much money you’re willing to invest in developing the platform. Depending on what you need, an open-source platform can be just as good as an enterprise solution. It also applies to hiring a third-party organization or agency to help you create and maintain the platform for you.
How Much Will You Expense?
Many things can affect how much money your organization will spend on developing its platform. If you have the budget, it’s easier to develop a platform yourself. If you’re an independent business, you might be able to get by with a smaller solution.
How Much of the Decisions Are You Making?
While using the platform can increase your revenue, other factors are considered. For example, how much control do you want over your site? Will you be able to change it as much as you’d like? What tools will be available for developers and content creators?
How Much Coding Knowledge Will You Need?
While some of the platforms require minimal coding, others do. It depends on what you need for your website or online campaign. If you’re building an app or making significant updates to your database, you might need to hire a more advanced developer.
Choosing the right platform won’t be easy because many factors are to consider. However, by carefully thinking about what you need it for and how you’ll be using it, you’ll have a much better chance of creating the perfect solution to your needs.
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