Do you know that today most of the work and transactions take place on mobile and it has become a device for fulfilling almost every necessity of life? To ensure that your business flourishes and grows, it is good to invest in mobile search engine optimization or mobile SEO. Mobile SEO refers to the process of engaging mobile users with your website and converting them into customers.
While working on mobile SEO, the website needs to be optimized so that the rankings are improved and the website appears among top search results. It aids in maintaining mobile leads on your page. The use of mobile devices has increased a lot in recent years and it is necessary to ensure that your website functions properly on them.
What is the importance of mobile SEO?
- Maximum time spent on mobile phones
Nowadays, most users conduct searches using their Internet on mobile phones. The use of such portable devices to browse through the web has motivated businesses and companies to invest in mobile SEO. With such a large majority of people working on their mobile phones, you need to make sure that the visitors receive positive feedback from your website. If you fail to create your presence on mobile phones then you would risk out losing a large number of audience.
- More priority to mobile searches by Google
As it is a well-known fact that the majority of people have shifted to using mobile phones to conduct their searches and complete tasks, google has also moved to a ‘mobile-first index’. When Google crawls the websites, it gives preference to mobile sites first. If your business website is not mobile-friendly, it will lead to decreased leads and less transfer of traffic towards it. Your rankings will get affected and the revenue will also be decreased.
- People will return to a mobile-friendly web site
If the audience receives a positive response from a mobile website, there are higher chances of them coming back to your page. Moreover, engaging with more and more customers helps in the promotion of your brand and gaining leads. Do ensure that your web page is responsive and has a good loading speed to facilitate a better visitor experience.
- Users like to buy from a user-friendly company
Since most of the transactions are from mobile phones only, it is a must for company websites to go mobile-friendly. Focusing on this aspect of mobile SEO boosts your conversion rate. With more than 90% of the population using smartphones, more and more people have started purchasing products through this method only.
Make sure that the font size used to provide information is compatible with smaller devices and is readable to the customers. You can also make effective use of pop-ups that help in grabbing the attention of the audience. They may trigger the people to take action.
However, do not use excess pop-ups on a mobile screen because it increases the chances of people getting carried away.