Seven Ways to Capture Leads through LinkedIn

As a marketer, you are undoubtedly aware of some of the major social media sites you can use for lead generation. Unfortunately, the world of social media marketing can feel a bit overwhelming. This is especially where you are competing to generate leads, and traffic to your website. With the right strategies in place, social media, and especially LinkedIn, can help you to build a thriving online business. In this post, we look at some of the top ways you could generate leads using LinkedIn.

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  Make Sure Your Executives Maintain a Strong LinkedIn Presence

With your business executives ensuring a strong LinkedIn presence, you can get more visibility, reach a broader audience and generate qualified leads. Therefore, empower the top management to middle-level business executives and managers, so that they are active on social media. In addition, the content they post needs to be in line with your company values and traditions.

Here is why getting your business executives participating on LinkedIn impacts your lead generation efforts:

1. The business executives are natural influencers that impact the brand
2. It helps improve communication and provides competitive advantage when it comes to lead generation
3. When executives engage your customers, the customers feel appreciated and they spread the word about your business.
4. As leaders share and engage the prospects, the employees feel motivated and supported

Therefore, you need to encourage your business executives starting with the CEO to maintain an active LinkedIn presence.

• Target People Who Viewed Your LinkedIn Profile

The LinkedIn “who viewed your profile” section on LinkedIn is a fertile ground for finding new leads. Besides, the section could help you increase brand visibility on LinkedIn. In most cases, the “who viewed your profile” section includes prospects who are interested in your services or products. Since the section is updated multiple times, it can be a great location for ensuring a steady flow of fresh faces to reach and engage.

When you have identified people who viewed your profile, you can also proceed to “people also viewed” feature to discover the person’s interests and determine if this person adds as a potential lead. However, you will need to be a first-degree connection to the profile you are looking at to access the “people also viewed”.

• Optimize the Business LinkedIn Page

Creating a business LinkedIn profile and encouraging executives to participate is not enough. You also need to optimize the business profile, to ensure the page is active. Therefore, you need to make sure the content on your LinkedIn page ads value to the target audience.

Here are important tips to optimize your LinkedIn page:

• Ensure the accuracy of your profile information
• Personalize the LinkedIn page URL
• Serve up some specialties to feed LinkedIn algorithm
• Update the images
• Make every character of your headline count
• Optimize the LinkedIn page for search engines and users

Optimizing the LinkedIn page has so much to do with the content users find whenever they land to the LinkedIn page. Therefore, remember to create a customized page and update the content to ensure accuracy and relevancy.

• Highlight your Unique Brand With showcased pages

The showcase pages are an extension of your LinkedIn page and they are designed to spotlight the individual brands, business units, and initiatives. Once you have created the LinkedIn showcase pages, they will be listed under the “affiliated pages” on your main LinkedIn page.

Showcase pages provide the same posting options as the LinkedIn page, and could help you meet the growth objectives. Therefore, once you have created a LinkedIn page, built a follower and employee base, identify the business areas that need a showcase page and create one.

• Take Advantage Of LinkedIn Advertising

LinkedIn marketing solutions provides users a streamlined campaign creation tool based on the users goals. Therefore, you could use this feature to generate brand awareness, increase engagements, drive additional video views and website traffic, or even attract potential job applicants.

We recommend using either of the following ad formats to achieve the business objective:

• Carousel Ads: Helps you to tell an interactive story that inspires prospects to take an action.
• Conversational Ads: Start quality conversations with professionals through a choose your own path experience
• Event Ads: maximize event attendance using an advert that highlights the key event details

Ideally, LinkedIn marketing solutions provides a great potential when it comes to building brand awareness and lead generation.

• Use LinkedIn Lead Generation Forms

The LinkedIn lead generation forms come pre-filled with accurate LinkedIn profile data. Therefore, members could send you their professional information with just a couple of clicks. Ultimately, with the LinkedIn Lead Gen forms you can collect even more quality leads from your ads with seamless pre-filled forms.

Here is a quick summary of what you could achieve using LinkedIn Lead Generation Forms:

• Generate high-quality leads at scale
• Prove the ROI of your lead generation campaigns
• Access and manage your leads with ease

With the LinkedIn Lead Generation form, you can collect important data from the targeted LinkedIn users, even without them having to type anything by hand. In that regard, LinkedIn lead generation form is an important tool for creating leads for your business.

• Leverage Connections with Current Customers and clients

LinkedIn is a perfect networking tool, a feature that makes the platform the best for lead generation. With LinkedIn, you could connect with the current customers and clients on LinkedIn and generate leads through such existing connections. Since LinkedIn is a professional network, targeted leads can receive your request to connect, and respond affirmatively. Besides, the shared connections make it easier to guarantee your target audience of trust, and so they can share your information with their existing connections.

Conclusion

LinkedIn provides a great vehicle for generating leads. However, businesses need to leverage on the features available on LinkedIn to build their leads. Checkout the features highlighted in this post for insights on how to grow your leads faster.

Martin Zialcita is a real estate broker with Prestige Hawaii in Honolulu, Hawaii, and has been in the real estate business for nearly 20 years. Martin focuses on Honolulu, but has a team of agents specializing throughout Hawaii and has completed countless transactions there. HomeLight ranks Martin Zialcita as one of the top 10% of agents who sell homes fast and as one of the top agents who are able to successfully complete transactions.