Growth Image SEO
Digital MarketingSEO

Increase Organic Traffic or Improve Conversion?

As SEOs, our job is to increase qualified traffic to client sites with the intention that end users buy something, fill out a form, download a PDF or perform other actions on the web. Increasing organic traffic does not necessarily translate into more sales. So, how do we really get more business for our customers through organic search? The answer is very simple: optimization of the conversion or what is the same, CRO. Conversion optimization or CRO is one of…