To understand the prevailing trends in Digital Marketing, first, let’s learn that what exactly digital marketing is and why one should study digital marketing?
WHY DIGITAL MARKETING…??
If you are searching the career options then Digital Marketing is one of the best fields. To start further, one should know that “what is Digital Marketing…?”
What is Digital Marketing…?
As the name suggests, it includes promotion of products or services using digital means. Promotions of products or services can also be done using traditional marketing but digital marketing has many advantages over traditional marketing.
Traditional Marketing over Digital Marketing…
The Digital Marketing targets the right audience and is cheap in comparison to traditional marketing. Undoubtedly, Digital Marketing requires patience but is more efficient in the long race of time.
Digital Marketing can be possessed by…
- As a profession
- As a freelancer
Digital Marketing can be done on…
- Search engine
- Mobile applications
- Social media
Modules of Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Optimization (SMO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Affiliate Marketing (AM)
- Content Marketing
Most important one is the search engine optimization (SEO) in digital marketing. There are two activities in this:
- On page activity
- Off page activity
Off page activity includes:
- Search engine submission
- Directory submission
- Article submission
- Blog submission
- Blog creation
- Blog commenting
- Forum posting
- Guest posting
- Classifier submission
- Business listing
- Pdf submission
- Google map creation
- Ppt submission
Trends in digital marketing…
1.LinkedIn may experience a rise whereas Twitter may experience a gradual fall.
In today’s world, where the social platform is used by 80% of the population, Twitter has experienced a gradual decline in a number of its user in 2017. To overcome this, Twitter has introduced 280 characters but again the results are not seen yet. Twitter has not focused on the basic improvement. Rather it is focusing on user’s acquisitions. This is the main reason for gradual fall of twitter. Whereas LinkedIn is continuously focusing on improvements to the ad platform.
Instagram is also experiencing a continuous rise in terms of a number of users. According to the records, approx 800 users joined install in 2017.
2.Integrating Artificial Intelligence
In upcoming time, artificial intelligence will play the important role. Following are the important applications of artificial intelligence in the field of digital marketing:
- Ad Targeting
- AI generated content
- Predictive analytics
- Smart content
- Programmatic media bidding
- Voice search
- Lead scoring
- Dynamic pricing
- Marketing automation
- Dynamic content emails
- Web and app personalization
3.Top companies will move towards influencer marketing
Influencer marketing is not new but the brands have started taking interest in it now. According to the recent records, the brands generated the revenue of $6.50 for every $1 they invested in influencer market in 2017.
At first, beauty brands and clothing brands were taking interest in influencer marketing but now bigger brands like Amazon are also taking interest in it.
Now the question arises that what actually the influencer marketing is?
Influencer marketing is searching for the people who are creating an impact on their companies, identifying those people and supporting them with several means.
An example is Amazon which provided a self-service tool for the user promoting it on the social network.
4.The new technology of ad-blocking will lead to the novel ad building formats.
Every now and then a new ad-blocking software is introduced which is good for customers but proves bad for marketers. Recently, Google is updating its chrome tool that blocks the videos which are in autoplay mode.
For this problem, artificial intelligence will drive the best solution.
5.Privacy will be more prior than anything else
The novel privacy regulations will lead the brands selling in Europe and in other regions to go through their policies once again.
Some of the trends may not prevail in the upcoming time but most of them are likely to pass in 2018.