Have you heard of user experience in web design? Whether you are a professional web designer or a website owner looking for web design services, you need to know how to use this important element to achieve the best results. What visitors experience when they visit your website or other applications determines their actions, and so, you have to provide the best experience for them.
So, what is user experience? It is what visitors go through as they navigate your website, searching for information and solutions to their problems.
As a business owner, you have to make sure that they like what they experience because it is the only way they will return. It also makes them spend more time on your site and buy your products.
This article will help you know how to improve web navigation and position yourself as the best option for your online visitors.
- Optimize the Mobile Version of Your Website
If you want to know how to improve web design, you need to start creating a mobile version of your website. Nowadays, most people browse the internet on the go because they have many other things to attend to. Whether they are shopping or looking for answers to some questions, they will be doing so as they travel, study, work or do many other things.
However, creating a mobile site is not enough to give the best experience to your users. You have to make it as responsive and accessible as the desktop version. Ensure that a navigation bar directs them to every page they would like to visit and see how much your mobile conversions grow.
You can improve user experience on mobile sites through the following methods:
- Make it even better than the mobile version
- Ensure that it loads fast
- Simplify the navigation bar
- Provide directions and suggestions to users
- Find an Alternative to Drop Down Menus
There was a time when drop-down menus were popular because they provided all links in one place. However, they became annoying because they could not be helpful when the links are complex. Cramming all links in one place is now not a desirable feature to users, and so, you have to look for an alternative.
Instead of a drop-down menu, most tips for improving user experience, such as those from Decibel.com, show that creating a page for the links would be a better idea. Let your customers click on that page and search for all the links that they want. It makes it much easier for them.
- Improve Site Search
When people use site search on your website, they have a specific item they are interested in. They do not have time to read all the other information on your website because they know what they want. Such people are also likely to buy or act on your instructions, depending on what your site is about.
Because of that, you have to ensure that the site search is smooth and accurate. If they find results and still struggle to locate what they wanted, it would be a turnoff. You can provide your users with a better experience if you make the search bar visible from every page.
- Give Context to Your Users
Instead of providing links with texts that show where a user will land when they click on them, you may want to go further and tell them what is contained in it. It would be best if you prepared them for what they are likely to find. For example, if they are clicking on a category of products, you may also want to indicate how many products are on that page.
Providing such context ensures that users do not waste their time clicking on links that do not have the information they want. They will be glad to click on links that have already indicated that they contain a particular set of information. You may also want to provide a warning if a link contains controversial information.
- What Is User Experience: Separate Your Audiences
If your website serves two or more distinct groups, you should save everyone from the trouble of having to sieve through the information that does not concern them. For example, you may have a site that serves both employers and job seekers. If you mix them up into one interface, things will be messy.
The best option is to create a different navigation menu for every group so that everyone knows where to click. In the example that we have provided above, job seekers would have their links when they open the home page, and the employers would have theirs. If it involves signing into the account, the dashboards would be different too.
- Include a Mega Footer
If your website has lots of navigational links, users can get tired of clicking on them. It becomes worse if the menus lead to other sub-menus and so on. Because of that, you should provide an alternative that allows them to find whatever they want fast.
With a mega footer, you have enough space to include as many links as possible to help users find what they want. Once they know that they can always scroll down to the mega footer and find a helpful link, they will be happy to search for information on your website.
Mega footers are also important when you want to improve your search engine ranking because they allow you to include all important keywords. For instance, when ranking for specific locations, including them in the mega footer ensures that you rank higher in search results. Even when they do not appear in your main menu, they can boost your local SEO.
Get Online Tools to Know the Experiences of Your Visitors
What is user experience?
If you want to know your visitors’ experiences when they visit your site, you have to use tools that capture their actions. Various online tools can be used for this purpose. Through the data that they collect, you will know how to improve your site so that every visitor has a good experience.
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